World Cup 2010: Cristiano Ronaldo's exit confirms curse of the Nike ad
A goalless second-round showing from poster boy Cristiano Ronaldo makes him the latest to fall short of the pre-tournament hype
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The glitziest of the World Cup adverts featured a string of luxury poster boys who will not reflect warmly on the South Africa experience. In order of appearance, Nike's "Write the Future" showcased a rather different outcome than the flat realities of Didier Drogba's injury, Fabio Cannavaro's calamities, Rooney's burning discomfort, Franck Ribéry's role in the off-pitch mutiny and on-pitch misery, Ronaldinho's non-appearance, and Ronaldo's slimline goal return.