Para além de achar que CR estava a tentar materializar o anuncio, eu já tinha pensado nisto!!... ie os outros jogadores Nike também não fizeram melhor

World Cup 2010: Cristiano Ronaldo's exit confirms curse of the Nike ad

A goalless second-round showing from poster boy Cristiano Ronaldo makes him the latest to fall short of the pre-tournament hype

(...)

The glitziest of the World Cup adverts featured a string of luxury poster boys who will not reflect warmly on the South Africa experience. In order of appearance, Nike's "Write the Future" showcased a rather different outcome than the flat realities of Didier Drogba's injury, Fabio Cannavaro's calamities, Rooney's burning discomfort, Franck Ribéry's role in the off-pitch mutiny and on-pitch misery, Ronaldinho's non-appearance, and Ronaldo's slimline goal return.